Since this is the weekend, I thought I take a break and have some fun with the game from John Chow, the dot com Mogul. Being 3rd place in comparison with other scores I am pretty proud of it, but then that is after a hour of playing it...lol.
His site http://www.Johnchow.com is a web site which he tells his story of how he has made his fortune through his blog. I personally like his blog quite a bit because his blog brings a more raw tone to the table. Unlike other bloggers such as Pro Blogger or Shoemoney, the biggest difference is the realness in his blog on how he communicates with his readers. This is very key! Sometimes we tend to find ourselves trying very hard to polish our writings and miss out on what the "general public" really understands which may differ in our area of expertise. To really convey quality information to your readers, you must speak in the same language and that is to never assume any understandings about the subject. John Chow does a very good job on it and I find it very easy to follow and it has definitely helped enhance some of my knowledge.
A huge trap that bloggers have fallen tends to be the failure to communicate to their users. Without direct connection between the readers and the quality information on the post, readers will most often lose site of the content because it is at heart a blog and not a book. It is similar to you going to a speech taught by a well known business CEO. Although the speeches are always great, you will almost always failed to connect to the heart of the topic directly. A bad tendency that I see even with very experienced bloggers, is whenever the blogger has a very strong group of loyal readers they would tend to focus on the group too closely that they fail to see and exploit its new traffic in connection. Whether it is due to the lack of knowledge from readers or understanding, bloggers should never fail to understand the purpose of blogs and the reason why people like reading them instead of a book.
His blog brings many of his experiences in a very transparent way. Although not extremely polished, I find it to be the advantage of John Chow for the readers to relate to his blog. As a Canadian, he's just like any other person like you and I. After starting a blog back in December of 2005 he is making thousands of dollars blogging. What this means to every reader or writer of blogs is that anyone can make money through blogging. It's a definite a good read and an encouragement to all bloggers. Do keep in mind though, that he has kept up the blog for more then 2 years, so no if you want to pull a fast one it ain't happening. He owns TTZ and other web sites, you can check him out here! Have a good weekend.
"Making money smart"