It's been a while since I've blogged, just to give you guys some clue about what's been going on in my life is pretty much projects after projects. I've personally acquired a few sites recently and I thought it be a good idea to kind of test and play around with it. Therefore I have been spending quite a bit of time on them as well as implementing some of the things that I've learned over time.
I thought I share with you guys something that I hear a lot of debates and buzz about and that is the whole ordeal with Yahoo Publisher versus Google Adsense. It's really not that complicated actually, basically Yahoo Publisher is Yahoo's version of Adsense to really sum it up. You can check out my video today to see some of what I think and feel about both Google Adsense and Yahoo Publisher but if you don't feel like watching me talk through Youtube, read on.
Google Adsense is undoubtedly the number one advertiser over the internet. No one will dispute its' presence and influence throughout the whole advertising industry. In terms of pay, they fluctuates upon the topic that you blog or write about and obviously the more popular topic will get you less click per advertisement versus a topic hardly spoken a higher share of click per advertisement or CPA. The real advantage of Google Adsense is their variety of ads that are available for the public to use including text ads which have yet to be seen from their competitors surprisingly. The idea is not unique that it's been around for some time, but it's success is undoubtedly indisputable. Most people still uses Adsense as their primary source of advertising and if you're looking for something that's proven for many as well as its availability of help out there, then Adsense is the way to go.
Yahoo Publisher is a little bit different to the extent that they're one of the newest advertisers on the block. The general format is actually very similar to Google Adsense in what they have to offer. The commonly used leader boards, box, etc are just some of things that's available with Yahoo Publisher. Yahoo Publisher does in many cases pay a lot higher then Google Adsense when it comes down to advertising similar topics. Yahoo publisher does however offer targeted ads. What this means is that you can set it where only a certain type of ads show up in your site. From my personal experience however I don't find this functionality to be quite useful for the topic which I place it with. This could be due to the age of Yahoo Publisher's existence as well as its awareness around the web.
In conclusion, I would say if you know what optimal ad placements to maintain the high CPA which involves ads that Yahoo Publisher has to offer then go with Yahoo Publisher by all means to maximize your earnings. However, if you are looking for something solid which many others do blog and talk about at a regular basis then stick with Google Adsense. It'll take time but take some time and test them out to see which one out of the two makes you the most money is how you make money smart. Last but not least, you can use only one of the two advertisers between Yahoo Publisher or Google Adsense. It's against their TOS and the reason and logic behind them is simple, they are competitors against one another! -Swapw
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