Ghost bloggers are very crucial and important to the survival of blogs believe it or not. Many times we have actually overlook their importance and blogging becomes a burden over a period of time. Before I speak further about ghost bloggers, let me just first explain to you what they are first.
Ghost bloggers are also known as guest bloggers, what they simply do is basically blog for you! After many months of blogging, many bloggers get tired, bored or just burned out. Better yet, what if you have to go on a vocation with the family or with friends? What happens to your blog? Most of the time, the blog will get neglected and as we all know anything that's neglected will die out in traffic eventually.
So what you do is talk to some of the bloggers that you know, enjoy, or trust and provide them the opportunity to blog for you. Obviously, you should find someone who blogs about the same subject as you so you can keep your blog content consistent. For example in my case, I blog about money so I would find someone who also blogs about money. You ask, why would anyone do that right? To be honest with you, there are actually quite a few bloggers out there that are willing to do so. First, if they are an experienced blogger that's looking to expand their readership by blogging for someone else they can advertise about themselves within the post as well. That way, it will provide them with a free backlink or in another words free advertisement to their blog. Vice versa, if you are a beginner blogger and a more advanced blogger is willing to blog for you it's also a good way to see the difference in their writing style. It is most likely that their writing styles are in high demand and thus the success of their blogs. Take it as a free lesson for you from them indirectly.
Another way to grab a ghost blogger besides asking bloggers to do it for you is to simply pay the blogger to do the job! If you simply don't have time, get someone to do so by paying them. Nothing gets a guy to motivate more then money, so this is quite self explanatory. However, I've seen instances where blogs are actually completely done by ghost bloggers which doesn't seem to make sense because why would you pay someone to blog for you everyday? Seems to be kind of foolish if you put the amounts of money that the blog is making per day versus hiring someone to blog for you. Obviously if your blog has a ton of readers, then that's a different story. It's pretty gray in the world of blogging to have someone else blog for you everyday and I would shy away from it as much as possible. Interesting enough, there are actually several people who have decided to make this into a little business which I've seen.
The bottom line is this, it's crucial not to neglect your blog! I was busy dealing with several ventures that I am involved with recently thus the neglect in my blog and I can definitely see the difference in performance has drastically declined. Try a ghost blogger next time if you are busy so you don't get burned out from blogging. After all, it should be something that's fun and enjoyable right? -Swapw
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