Jul 9, 2007

What should you do when your content is being infringed?



For those of you that's wondering what's happening with Swapw lately, well I've been kinda busy with various projects that I have been trying very hard to push and many of them seem to blossom slowly but they are blossoming! Okay so back into our lessons today and let's get right into it.

Many of us including myself have gotten our contents infringed upon or stolen by others, although it is by all means annoying and wrong it happens everyday. So what should you do when your content is bring copied by others? Through the video today I provide you with my take on it and why.

When someone steals your content, there are a few things you can do. Keep in mind these are techniques that I use myself as well and believe me, to implement them is easy however to see success out of it really varies.

1. Contact the perspective copy cat - The reason that I use the word "perspective" is because sometimes the topic that you blog about is a popular topic and the sources or news that you read could be identical with the other person. However, you should always leave a comment or write the person an e-mail letting them know that you acknowledge what they're doing is similar to your blog or sources.

People are usually pretty defensive when they are not copying another's content, and therefore if they are fast to respond with strong points chances are they you got the wrong guy. However, if they keep quiet not always but this is usually signs of a red flag or simply out of guilt.

2. Ask them to give you credit - Most of the time, people are less hesitant to delete their post. However giving others credit seems to be an easier route and many times I find this avenue the easiest way to resolute the problem.

3. Contact their advertisers - If you still see a lack of response from the other individual and you decide to pursue it, you can contact their advertisers and fill them in about this situation. The advertisers are usually on the first page of anybody's blog or web site. Look for banners, text links, and Adsense and take sometime to find out about them and then write them an e-mail. Always think outside the box and think what's in it for them on your e-mail. Don't go on a frenzy to complain because no one will look at a stranger's e-mail in depth when the first thing you talk about is how horrible one of their client is. You should probably write something in the nature of your experiences and problems you have encountered with their client; how it can potentially lead to further problems with the advertisers, etc. Most companies if properly managed do appreciate such responses and most I would say havetaken proper actions.

4. Contact authority - There is actually a law called Digital Millennium Copyright Act. I have not personally pursued anyone this far, however Google will take proper action against the individual if their investigation find the copy cat guilty from your accusations. What I mean when I said proper actions would include banning their account permanently, disabling their Google Adsense, etc. Here's link to Google, for your reference.

Although I have personally used most of these techniques that I am recommending, I find it a lot easier just to let it go. Don't get me wrong, they are all valid points which can be implied however in the end they are simply a slap in the wrist.
These copy cats can always find other advertisers to advertise with as well as to use other means to monetize their web site. That's the nature of the internet, I think what should be focused on is not policing but rather develop yourself in terms of branding. There are always fake Versace bags out there, but there will always authentic Versace buyers for that same reason. -Swapw


1 comment:

LadyD said...

well, the positive side when someone copy your content is, that means your blog is good and makes other want to have it too...