Link baiting is a very powerful technique a lot of people talk about over the internet. There are plenty of debates on how to use it and what it is being used for. A lot of so called gurus claimed to have used them in the past but I'll bet you that maybe 10% of them or less are actually successful in what they preach or know.
I have to say it first and foremost that link bait is something that I've used only a hand full of times, but from my studies I've found that they have a profound impact in helping and boosting a blog's popularity including traffic.
From my own experiments, I have found that writing against usually a mainstream view or a mainstream figure to be the most effective way in link baiting. Usually the author advocating an opposite view shows up first at your blog and with it also bringing in their supporters. Now the key here is to have a well constructed argument from your end. With a well constructed argument and a well thought out reasoning can a lot of times swayed the visitors that were going against you to be for you. On top of it, let's say that even if they all disagree with you now you got the attention of many others onto your website and blogs that links to you for the negative purpose of publicizing how wrong you are. For the purpose of link baiting, this would be considered a success. Although it may have a short term negative impact on your website or blog due to your opinion differences, but because of the links that's already in place with all these sites or blogs the benefits are huge. Most of it coming from indirect traffic, mostly visitors of their blog going onto yours. The traffic you'll receive can be exponential.
Now, I don't think link baiting is exactly ethical but the idea is to make sure that some type of buzz is being created for others to know and that your site or blog gets the attention of free press as a result others talking about it; it does exactly that. One precautionary measure that I would advice from my experience is to do some research before you jump into a heated debate. Without valid points to combat accusations from your opponents, you might just dig yourself into a rut. However, by defending yourself successfully would promote your reputation positively and the respects from the original advocates from the other side. It will give you a long lasting effect in traffic boost and buzz from time to time. And as we all know, traffic is the source of income in making money online and I wish the best success with your own results. -Swapw
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